The Sonora Roads Story

We are a family business built on trust, hard work, faith, and a little bit of chaos. Located in Lewiston, Idaho, we have been in business for 5 years. Our Store offers the convenience of online shopping with the fun of special events and shopping appointments. Local pick up is always an option, but we ship to any state in the US for only $3!
We describe our style as being versatile, function, quality fashion with a western edge. We spend countless hours searching for unique finds as well as quality wardrobe staples, at affordable pricing. We collaborate with many brands and artists to bring you item you can count on. While we love the influence of agriculture in our style, we don't limit our products to fit only that mold. We have items for everyone in all shapes, sizes, and ages, for men, women, and children. We carry pieces that can be work to work, church, snuggled up at home, date night, daywear, horse events, and anywhere in between!
With new product launches every single day here on the website, as well as flash sale, live video sales, giveaways, and auctions in the Facebook group "Sonora Roads First Dibs" we always have something fun to bring you!
Sonora Roads began as a way to add extra income while I had twin babies at home. It became a full-time gig and has been such a blessing to our family as it supports us while I navigate my way through education for my secondary career in mental health. The boutique grew from the deep roots of generations of my hard-working entrepreneurial family, and with family in mind came the name.
South of Sonora was a stallion who meant a great deal to my family and helped build my father’s training stables to what it is today….notice the S in the logo, that is my father’s signature and part of his logo. I’ve watched my dad run a business based on a passion for horses and I am blessed to carry on his legacy with my own spin. Roads? Well, I believe God has lead me down this road for a reason, and I’m going to follow it. I believe we’re all on a journey and I want to be a part of yours.
We work tirelessly to bring you the very best customer service, source the finest products, and create something a little bit different. Thanks for being a part of our journey down this road!
Chelby Smith